New attraction will let visitors explore the world of flavor
SPARKS, Md.--(BUSINESS WIRE)--Feb. 7, 2012--
For a century, McCormick and Company, Inc. (NYSE:MKC), a global leader
in flavor, brought the tantalizing aroma of cinnamon, vanilla and nutmeg
to downtown Baltimore. After nearly 25 years, McCormick will return this
summer with the opening of its first retail destination, McCormick
World of Flavors, at the popular Harborplace tourist attraction.
In an exciting step to promote its global brand, the new locale will
have McCormick’s Passion for FlavorTM on full display.
Interactive and educational displays will engage families. You will be
able to determine your personal flavor profile or chart the origins of
spices, among other activities.
Visitors will enjoy a cooking demonstration area where McCormick’s own
chefs and celebrity chefs will display their culinary magic using
McCormick flavors.
“McCormick World of Flavors is a milestone for McCormick,” President,
Chairman and CEO Alan Wilson said. “What better way to communicate what
we do than to allow visitors to experience it personally. It will show
visitors how McCormick brings great taste to their lives – every day.
You can see how our business, rooted in the exploration of the New
World, has its sights on the newest frontiers of flavor.”
The 3,800-plus square-foot center will showcase the extensive McCormick
product range with sections focusing on cooking, baking and grilling. In
addition to the many products displaying the well-known McCormick brand,
visitors will also see other popular McCormick brands like Grill Mates®,
Lawry’s®, Zatarain’s® and Old Bay®.
There will be a wide range of gifts to purchase too. Unique gift
packages, special cooking items and signature products will complete the
visitors’ experience.
The retail destination, on the first floor of the Light Street pavilion
at Harborplace, is just steps away from the site of the legendary
McCormick Plant and Headquarters that stood at 414 Light Street from
1920 to 1989. That facility was iconic in the city primarily because the
wonderful aroma of spices would spread from the building throughout the
harbor.
“There is a wonderful historic link for McCormick to return to the Inner
Harbor, and Harborplace is a perfect setting because it is such a
popular draw for tourists and local residents alike to see the best of
Baltimore,” said Lori Robinson, McCormick Vice President of Corporate
Branding and Communications.
“I am very pleased that McCormick has decided to locate its first retail
destination in downtown Baltimore at Harborplace,” said Baltimore Mayor
Stephanie Rawlings-Blake. “McCormick is an iconic Baltimore brand and a
great source of pride for our city and region, and this locale will
promote that pride to residents and visitors alike. I look forward to
purchasing the first can of Old Bay on opening day.”
Added Christopher Schardt, senior general manager, Harborplace & The
Gallery, “In addition to being an innovative retail concept, this will
be a wonderful new attraction for the many visitors we see annually.
McCormick and Harborplace are two names that are synonymous with
Baltimore. We look forward to celebrating their grand opening this
summer.” Harborplace is managed by General Growth Properties.
About McCormick
McCormick & Company, Incorporated is a global leader in flavor. With
more than $3 billion in annual sales, the Company manufactures, markets
and distributes spices, seasoning mixes, condiments and other flavorful
products to the entire food industry – retail outlets, food
manufacturers and foodservice businesses.
Every day, no matter where or what you eat, you can enjoy food flavored
by McCormick. McCormick Brings Passion to Flavor™.
To learn more please visit us at www.mccormickcorporation.com.
About Harborplace & The Gallery
Harborplace & The Gallery (www.harborplace.com)
is owned and managed by General Growth Properties, the second largest
shopping center owner.
About General Growth Properties
GGP is the second largest shopping center owner in the United States.
GGP has ownership and management of a 136 regional and super regional
shopping mall portfolio in 41 states. The company portfolio totals
approximately 140 million square feet of space. A publicly-traded real
estate investment trust (REIT), GGP is listed on the New York Stock
Exchange under the symbol GGP.
Source: McCormick & Company, Incorporated
McCormick Corporate Communications:
Lori Robinson, 410-527-6004
lori_robinson@mccormick.com
or
GGP:
Gregory
Harris, 410-243-1333 x222
gharris@weinbergharris.com
or
Kate
Bowers, 410-243-1333 x231
kbowers@weinbergharris.com
